
TRINNOV AT CEDIA 2026
CONTINUING INNOVATION.
September 1-4 | Denver, Co
TRAINING SESSIONS
All sessions will be held through Tuesday, September 1st in High Performance Audio Room 204
Capacity is limited — early booking is strongly recommended.
The Trinnov Altitude platform is uniquely powerfut, but that power only converts when you can explain it in language your client actually cares about. Most lost opportunities aren't lost on the technology. They're lost in the conversation around it.
This session gives you a structured approach to every Trinnov sales conversation, from the first question you ask through to the close.
- Read your customer in the first five minutes and adapt your approach before you've said a word about the product.
- Present Trinnov with clarity and conviction — Optimizer, 3D Microphone and Remapping, explained in terms clients understand.
- Run a demonstration that sells itself.
- Handle objections and close with confidence, responding to the real concerns behind price, timing and hesitation.
- Answer "Why Trinnov?" in one sentence — including WaveForming™, briefly and simply.
Trinnov is about to introduce major improvements to its WaveForming technology, unlocking the technology and its benefits to a much wider audience while improving overall performance for existing users without recalibrating the system.
- How to implement WaveForming in previously non-applicable rooms and systems.
- The performance gains existing installations receive automatically, with no recalibration required.
- The results of recent case studies.
- Why this breakthrough has great potential for increasing your business.
Most AI in AV stops at the surface: a chatbot connected to a manual, a few voice-like commands. Useful, maybe. Not transformative.
We've spent twenty years building a platform precise enough that results can be described with formulas, tested against predictions, and improved methodically. That discipline is what makes the next step possible — and it's why the Altitude can offer AI something a fragmented architecture cannot.
This session is where we show it. Not a roadmap slide. A working system, live in the room.
- What AI actually needs from an AV processor — and why almost nobody can give it that.
- Where the real value sits for the person living with the system, and for the professional calibrating it.
- What it means for integrators — why calibration expertise becomes more valuable, not less.
- A live demonstration of something we have not shown publicly.
Alcons Audio
Sound Room 9
AltitudeCI
Pro Audio Technology
Room 202HPA
Altitude32
Krix
Sound Room SR5
Altitude32
Kaleidescape
Booth 3706
3× Altitude16
Magnetar
Booth 4103
AltitudeCI/Amplitude16
Discover our exclusive immersive trailers
Available now in Dolby Atmos, DTS:X, Auro-3D & DCP!
